You moved your store online, now what?
Why video is the best marketing tool
From talking to our customers and looking at the world around us, we know the last few months have been challenging for many small businesses and retail store owners. Things have been turned upside down due to the Covid-19 pandemic, forcing people to focus on building a digital presence and creating an online marketing strategy.
It’s a scary and uncertain time. But this new era brings a huge opportunity to grow your online business, as consumer habits move away from brick and mortar stores and toward ecommerce:
- Online sales in the US already made up 56% ($600 billion) of overall retail sales in 2019, and ecommerce revenue is predicted to rise to $6.5 trillion in 2023
- US retailers have seen a year-on-year online revenue increase of 68% as of mid-April
Health, beauty and homeware are some of the biggest areas of growth, but shoppers are starting to rely more and more on online stores for all of their purchases. As a store owner, it should be a no-brainer to want to be part of that. How can you ride this wave and attract new and return customers? Video is the answer.
Video ads are popular on social media channels like Facebook and Instagram, where store owners use them to showcase new products, promotions and bestsellers. Video is a medium that lets you share a lot of information in a short space of time, such as multiple products or details of a special offer.
- Facebook users, who make up more than a quarter of the world’s population, watch more than 16 minutes of video ads every month
- Video ads also boost engagement and conversions – people are 85% more likely to purchase a product after viewing a product video
- They can be more effective than other types of ad in capturing your audience’s attention, as social video generates 12 times the shares than text and images combined
But if you don’t make smart choices around video creation, you can quickly burn through your advertising budget with no guarantee of a return on your investment. That’s exactly why we created Minta.
With our app, promoting your online store using social media video ads is low cost and with high probability to grow your business in the right direction. Why? Because we base our daily automated product videos on your current store data, and make it easy for you to test ad creative and messaging on a small scale before splurging on bigger campaigns.
There are a lot of benefits to setting up your online store. You can reach a much bigger audience, and use the latest technologies to make your marketing efforts reactive, timely and cost-efficient. Social media is a big driver of ecommerce sales, and video ads can help you create an online experience, build brand awareness and sell your products.
With Minta, you can access ready-made marketing videos driven by your real-time store data. We use your bestsellers, slow sellers, relevant events and holidays, and new products to create your videos, so you’ll know what to promote, when to promote it and how.
Having designed our app with small store owners in mind, we make it easy and cost-effective. Just connect your store, choose the visual style of your videos and we send you daily alerts about ready-to-watch product videos to view on your dashboard and share to Facebook and Instagram instantly. Learn more about Minta’s features here.
In our next post, we will reveal our best practices for using video marketing to promote your online store.
Try our 7-day free trial and post your first automated, on-brand video ads today